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Published as an offshoot of Gio Ponti’s (1891-1979) legendary Italian Architecture, Furnishing and Art magazine Domus (founded in 1928), Stile Industria was Italy’s first and only magazine exclusively dedicated to Industrial Design (disegno industriale), Graphic Art (grafica) and Packaging Design (imballagio). Launched in June 1954, under the directorship of architect and designer Alberto Rosselli (1921-1976), when the controversial idea of “Industrial Design” was very new and unconvincing to Italian readers, this quarterly magazine published a total of 41 issues (including one double issue - May 1960, No. 26/27) until it ceased publication nearly 10 years later in 1963. Stile Industria promoted design as one of the most important cultural forces in modern Italy and provided a platform for discussions about the aesthetic and meaning of modern design in an international context. The covers were designed by a who’s who of post-war Italian and international graphic designers and artists who gave them their unmistakable Italian appearance.