Pagina International Review Of Graphic Design
The first international contemporary graphics magazine, Pagina was published quarterly (yet irregularly) in Milan, Italy from 1962–1965 (7 total issues). This short-lived, experimental “cultural” magazine focused on discovering and analyzing all things graphic design or “objects of our daily visual experience” with reoccurring sections titled: Experimental Graphics, International Graphic Documentation and Technical. Special issues were dedicated to Italian Design and Designers and Bodoni. Co-founded and edited by Bruno Alfieri (former editor of Metro and Zodiac, which he later left to found Lotus) and Pier Carlo Santini, Pagina was published in English, French and Italian with the layout of most issues designed by Heinz Waibl (b. 1931) and covers by leading designers including: Max Bill, Eugenio Carmi, Giancarlo Iliprandi, Bob Noorda, Franco Maria Ricci and Pino Tovaglia. Special attention was given to changing mastheads, experimental printing and paper with fold-out pages and ephemera such as posters and booklets slipped in the folded paper wrappers. Despite its enthusiasm and intelligence (and support by many second generation designers), the time was not yet ready for such a magazine, and Pagina ceased publication with issue No. 7.