April 30 – September 4, 2016
De La Warr Pavilion, Bexhill on Sea, East Sussex
Willem Sandberg: from type to image, is the first UK survey of an internationally renowned icon of graphic design. Sandberg was director of the Stedelijk Museum in Amsterdam from 1945 to 1963 where he championed new artists, developed one of the most important collections of modern art in Europe and implemented radical transformations of the Museum’s environment. He designed hundreds of posters, catalogues and cards for the Museum'’s exhibitions, as well as stationery and other publicity materials. The exhibition showcases Sandberg’'s entire body of work from the 1930s to the 1980s for the first time in the UK and tells the story of how he transformed text into image to create a unique graphic language, including his use of 'warm printing' experimental typography and the incorporation of simple materials and reuse of existing print matter in his work. Sandberg’'s distinctive designs are characterised by asymmetric typography created from fonts, ciphers and the rough contours of shapes torn out of paper.