Exhibition Dates

September 28, 2013 – February 16, 2014

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Corporate Design: The Pioneer of Logo Design Wilhelm Deffke

Corporate Design: The Pioneer of Logo Design Wilhelm Deffke

September 28, 2013 – February 16, 2014
Museum Folkwang, Essen

In addition to book and poster design, the exhibition focuses on a presentation of examples of Wilhelm Deffke’s (1887–1950) progressive logo design. With his abstract style, which he developed in the early 1920s, Deffke anticipated later avantgarde developments of “New Typography” and advertising design at Bauhaus. The show is a collaborative project between Museum Folkwang and the Bröhan Design Foundation, Berlin.

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