Title, Year
Cover Designer
Publisher
Schweizerischen Typographenbund (Swiss Typographic Association) Bern, Switzerland
Size (h x w), Language
12.25 x 9.125" (31.12 x 23.18 cm), German
The second issue of TM “shows the minimal attempt at aesthetic effect. With the title, sub-title ‘For the Promotion of Professional Education’ and subsidiary information all set in Akzidenz Grotesk, the design could have been a model for the graphic design of the 1960s.” (Richard Hollis, Swiss Graphic Design, 2006, p. 98)
Cyliax, an art director (Fretz Brothers) working in the printing trade was an influential figure in promoting the New Photography. He used TM as a platform to educate printers while advancing modern graphic design in Switzerland.