Title, Year

Geigy – Tromexan, c.1954


Nelly Rudin (b. 1928)


J.R. Geigy S.A., Basilea, Switzerland

Size (h x w), Pages, Language

9.25 x 3.5", Advertisement, German

From 1941-1970, J.R. Geigy A.G., the Swiss pharmaceutical and chemical company headquartered in Basel worked with leading designers to create a visual vocabulary know as the “Geigy style”. This ‘anonymous’ language was often (not exclusively) represented by white space, the use of Akzidenz-Grotesk type, photographs, stylized graphics or drawings, color contrasts and the use of a grid.