Title, Year
The Great Lost Opportunity for Sales, 1954
Designer
Ladislav Sutnar (1897-1976)
Client
Sweet's Catalog Service, USA
Size (h x w), Language
12 x 8.5" (30.48 x 21.59 cm), English
In this advertisement (from a series of 4), Sutnar uses pictograms to communicate the importance of effective catalogs in getting new business. The copy reads: “The easier you make it for people to buy your products, the easier they are to sell”. From 1941-1960, Sutnar re-shaped Sweet’s visual identity and corporate communications, designing everything from trademark, industrial catalogs, advertising, internal publications, printed collateral, bindings and more.
More Items from the Collection
Geigy – Medomina
c.1955, Andreas His
Herman Miller Collection
c.1961, Otl Aicher, Tomás Gonda
Pagina No. 1
November 1962, Heinz Waibl
Stile Industria No. 37
April 1962, Roberto Sambonet
Display documents mid-20th century, modern graphic design history through a curated collection, feature articles and bookstore.
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