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Title, Year

Piu Veloci Della Strada, 1958

Designer

Aldo Calabresi, Studio Boggeri (b. 1930)

Client

Pirelli, Italy

Size (h x w), Pages, Language

9 x 9" (22.86 x 22.86 cm), Folded once, double-sided, Italian

Description

Swiss born Calabresi moved to Milan in approx. 1954 and joined the legendary Studio Boggeri. He was a master at combining Swiss (logical and organized) and Italian (playful and poetic) styles in advertisements, posters, printed collateral, trademarks and more. This sales catalog for Cinturato tires is a remarkable example of his creative talent and methods.