Title, Year

Sinar - Eine Teure Kamera?, 1960

Designer

Gerstner + Kutter

Client

Sinar Fachkamerabau, C. Koch, Schaffhausen, Switzerland

Size (h x w), Language

11.375 x 9.25", German

“an expensive camera?” “ask the man who owns one and constantly adds to it” advertisement displays a frontal view, designed by Gerstner + Kutter (Karl Gerstner and Markus Kutter) for Sinar camera. “Whatever the nature of the product, advertising can promote it in pictures” (Gerstner, 1962).