Title, Year

Sinar - Wer Braucht Sinar?, 1961

Designer

Gerstner + Kutter

Client

Sinar, Switzerland

Size (h x w), Language

11.375 x 8.5", German

“Who Needs Sinar?” ad displaying a rear view (looking thru the view finder) with a list of customers, designed by Gerstner + Kutter (Karl Gerstner and Markus Kutter) for Sinar camera. “Whatever the nature of the product, advertising can promote it in pictures” (Gerstner, 1962).