Title, Year
Designer
Client
Sinar, Switzerland
Size (h x w), Language
11.375 x 8.5", German
“Who Needs Sinar?” ad displaying a rear view (looking thru the view finder) with a list of customers, designed by Gerstner + Kutter (Karl Gerstner and Markus Kutter) for Sinar camera. “Whatever the nature of the product, advertising can promote it in pictures” (Gerstner, 1962).