Title, Year

Tractor Agricolo Cinturato, 1958

Designer

Aldo Calabresi, Studio Boggeri (b. 1930)

Client

Pirelli, Italy

Size (h x w), Pages, Language

6 x 8", Folded once, double-sided, Italian

Swiss born Calabresi moved to Milan in approx. 1954 and joined the legendary Studio Boggeri. He was a master at combining Swiss (logical and organized) and Italian (playful and poetic) styles in advertisements, posters, catalogs, trademarks and more. This catalog for Pirelli, Cinturato Tractor Tires is a remarkable example of the work Calabresi did for numerous industrial clients while working at Studio Boggeri.