Title, Year

Pirelli Milioni di Cicliste, 1957


Bob Noorda (1927-2010)


Pirelli, Italy

Size (h x w), Language

12.5 x 9.5", Italian

In 1961, Dutch born Bob Noorda served as art director for Pirelli (tire and industrial manufacturer) in Milan, Italy and was a dominant figure in helping to create the Pirelli style, where he designed numerous advertisements, printed collateral, packaging and posters. In 1965, Noorda and fellow Milanese designer Massimo Vignelli, teamed up to establish Unimark International.