Title, Year

Cinturato Pirelli, 1960

Designer

Bob Noorda (1927-2010)

Client

Pirelli, Italy

Size (h x w), Language

12.5 x 9.5", Italian

Introduced in Italy in the mid 1950’s, this stylized oblique tire ad (also designed as a poster in the same year) is for the innovative, now legendary Cinturato or “belted” fabric radial tire - “the safest tire for the most powerful cars”. Noorda was instrumental in helping to create the Pirelli style.