Title, Year
Norm Brief und Milchkasten, c.1963
Designer
Carl Bernard Graf (1926-1968)
Client
Metallbau AG, Zürich, Switzerland
Size (h x w), Language
11.75 x 9", German
Advertisement for Norm - metal building components (window sills, wardrobes, doors, letter boxes, etc.). Zürich designer Graf was responsible for Norm designs in the early to mid 1960s including: logo, stationary system, advertising, catalogs and signage. This functional ad (from a series of 6) uses black/white objective photography, a strict grid, ample white space and neutral typography. The result is a strikingly simple, clear product representation that communicates a lot with little means.
More Items from the Collection
Endo
c.1963, Franco Grignani
Campo Grafico No. 11
November 1934, Friedrich Vordemberge-Gildewart
Campo Grafico No. 5
May 1936, Luigi Veronesi
Campo Grafico No. 2
February 1935, Carlo Dradi, Attilio Rossi
Display documents mid-20th century, modern graphic design history through a curated collection, feature articles and bookstore.
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