Title, Year

Norm Industrie, c.1965


Carl Bernard Graf (1926-1968)


Metallbau AG, Zürich, Switzerland

Size (h x w), Language

11.75 x 9", German

Advertisement for Norm - metal building components (window sills, wardrobes, doors, letter boxes, etc.). Zürich designer Graf was responsible for Norm designs in the early to mid 1960s including: logo, stationary system, advertising, catalogs and signage. This general business ad uses pieces of the logo as a structural design element. The limited use of color, strict grid, ample white space and neutral typography is strikingly simple.