Title, Year

Pneumatici Pirelli, c.1963

Designer

Massimo Vignelli (b. 1931)

Client

Pirelli, Italy

Size (h x w), Language

8 x 11", Italian

Advertisement for Pneumatici (Tires). Promotes the safety and reliability of Pirelli tires to a younger, female customer. This new target audience is a departure from the familiar male speed and power market of this era.