Title, Year

Autocompressore Pescara P12, 1940

Designer

Max Huber, Studio Boggeri (1919-1992)

Client

Loro e Parisini, Italy

Size (h x w), Pages, Language

9 x 6.75", 16, Italian

Swiss-born Max Huber first worked for Studio Boggeri in Milan during a short period in 1940/41 (he returned in 1945). This two color, auto compressor catalog for Loro e Parisini (construction equipment company) is a remarkable early design showcasing Huber’s Swiss training (Kunstgewerbeschule Zürich) and sensibilities - organized and logical with an advanced use of grids, photography and typography (hand-lettering). Studio Boggeri worked with innovative, industrial clients in pre/post war Italy and attracted the brightest Italian, German and Swiss talent.