Title, Year

Scovill Condenser Tubes, 1943

Designer

Ladislav Sutnar (1897-1976)

Client

Scovill Manufacturing Company, USA

Size (h x w), Pages, Language

11 x 8.5", folded once, double-sided, English

Cover design quickly identifies the manufacturer and uses a condensed “S” to help introduce the catalog’s content. The inside spread makes product choices simple via a design of visual impact and logical organization. As art director for Sweet’s Catalog Service (1941-60) and a freelance consultant, Sutnar and his team designed numerous industrial catalogs and pioneered the way for clear and practical information design.