Title, Year

Multi-Measure (MM) Metal Enclosures, c.1944

Designer

Ladislav Sutnar (1897-1976)

Client

A & P Metal Products Mfg. Corp. Hicksville, Long-Island - New York, USA

Size (h x w), Pages, Language

11 x 8.5", double-sided, English

Cover design uses an “mm” symbol and simplified illustrations showing the product in use on various style cases and boxes. As art director for Sweet’s Catalog Service (1941-60) and a freelance consultant, Sutnar and his team designed numerous industrial catalogs and pioneered the way for clear and practical information design.