Title, Year

Hardoy Chair (Model No. 198), 1954


Hans G. Conrad, Hochschule für Gestaltung (HfG), Ulm (1926–2003)


Knoll International GmbH; Stuttgart, Germany

Size (h x w), Language

13 x 9", German

Advertisement for the Hardoy Chair (Model No. 198), also known as the Butterfly chair or the BKF chair named after it’s designers Antonio Bonet, Juan Kurchan and Jorge Ferrari-Hardoy (Grupo Austral, Buenos Aires, 1938). Like the chair, this advertisement is refined and lightweight and does a fine job displaying the chairs sculptural, bent steel bases. Photography by K. Schumacher.