Title, Year

Grafa International, 1936

Cover Designer

Hermann Eidenbenz (1902-1993)

Size (h x w), Pages, Language

8.25 x 5.75", 96, German

The official catalog for the third Grafa or “Graphische Fachausstellung” (Printing Trades Exhibition), located at the Basel, Switzerland Trade Fair, June 13-26, 1936. This 2-color cover design (adapted from the exhibition poster) was designed by the prolific Hermann Eidenbenz who handled all printed matter for the exhibition. This catalog includes an important article by Jan Tschichold (who also organized the exhibits foreign section submissions) titled Neue Typographie.