Title, Year
Electronics - A New Science for a New World, 1942
Designer
Herbert Bayer (1900-1985)
Client
General Electric Company, USA
Size (h x w), Pages, Language
11 x 8.3125" (27.94 x 21.11 cm), 31, stapled wrappers, English
Leo Lionni (then Art Director of N.W. Ayers), commissioned Herbert Bayer to design this promotional brochure for the General Electric Company (Schenectady, NY). Electronics - A New Science for a New World is a narrative brochure integrating Bayer’s innovative European modern use of silhouette photographs, typography, color and illustrations.
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Display documents mid-20th century, modern graphic design history through a curated collection, feature articles and bookstore.
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