Title, Year

Electronics - A New Science for a New World, 1942

Designer

Herbert Bayer (1900-1985)

Client

General Electric Company, USA

Size (h x w), Pages, Language

11 x 8.3125", 31, stapled wrappers, English

Leo Lionni (then Art Director of N.W. Ayers), commissioned Herbert Bayer to design this promotional brochure for the General Electric Company (Schenectady, NY). Electronics - A New Science for a New World is a narrative brochure integrating Bayer’s innovative European modern use of silhouette photographs, typography, color and illustrations.