Title, Year

Geigy – Eurax, c.1955

Designer

Igildo Biesele (b. 1930)

Publisher

Geigy S.A., Milano, Italy

Size (h x w), Pages, Language

8.375 x 5.875", Advertising Card, Italian

From 1941–1970, J.R. Geigy A.G., the Swiss pharmaceutical and chemical company headquartered in Basel worked with leading designers to create a visual vocabulary know as the “Geigy style”. This ‘anonymous’ language was often (not exclusively) represented by white space, the use of Akzidenz-Grotesk type, photographs, stylized graphics or drawings, color contrasts and the use of a grid.