Title, Year

Bu Ma Xit, c.1948

Designer

Carlo Vivarelli (1919-1986)

Client

Bumax - Werke A.G., Switzerland

Size (h x w), Language

11.75 x 8.25", German

Advertisement for Bumaxit - insulation material. Zürich designer and co-founder of Neue Grafik magazine, Carlo Vivarelli studied at Kunstgewerbeschule and worked shortly at Studio Boggeri in MIlan, Italy. He was instrumental in helping create a distinct, Swiss style and an authority on Swiss industry trademark design. Vivarelli also designed the cover and page layout grid of Neue Grafik magazine.