Title, Year

Borsalino, c.1956

Designer

R. Castiglioni

Client

Giuseppe Borsalino, Italy

Size (h x w), Language

12 x 9", Italian

Founded in 1857 by Giuseppe Borsalino, this Italian hat manufacturer was known for commissioning innovative designers to execute their publicity materials, most notably Max Huber, who in the 1940s designed legendary posters and advertisements. As with Huber’s earlier designs, this ad by Castiglioni removes the context of the hat as an everyday commodity and celebrates it as an object of pure form.