Title, Year

Afolin, 1960

Designer

Aldo Calabresi, Studio Boggeri (b. 1930)

Client

Società del Linoleum, Italy

Size (h x w), Language

11.75 x 8.5", Italian

Advertisement for Società del Linoleum (Milan), manufacturers of sound reducing, acoustic panels. Swiss born Calabresi moved to Milan in approx. 1954 and joined the legendary Studio Boggeri. He was a master at combining Swiss (logical and organized) and Italian (playful and poetic) styles in advertisements, posters, printed collateral, trademarks and more.