Title, Year

Vince La Forza Centrifuga Pirelli Cinturato, 1956

Designer

Bob Noorda (1927-2010)

Client

Pirelli, Italy

Size (h x w), Pages, Language

6.25 x 9.5", Folded once, double-sided, Italian

In 1961, Dutch born Bob Noorda served as art director for Pirelli (tire and industrial manufacturer) in Milan, Italy and was a dominant figure in helping to create the Pirelli style by designing numerous advertisements, printed collateral, packaging and posters. This brochure advertises the belted Cinturato tire, highlighting its strength and safety against centrifugal forces.