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Title, Year

Pirelli Suole Da Montagne, 1960

Designer

Lora Lamm (b. 1928)

Client

Pirelli, Italy

Size (h x w), Language

12.5 x 9.5" (31.75 x 24.13 cm), Italian

Description

Designer Lora Lamm uses a combination of photo and illustration in this advertisement to place strong emphasis on Pirelli’s rubber “Mountain Soles - under the stars, strong and comfortable on snow and rocks - made in collaboration with experts”. Pirelli was known for commissioning many innovative designers, each with their own style, in their advertising and communications in post-war Milan.