Title, Year

Pirelli Suole Da Montagne, 1960


Lora Lamm (b. 1928)


Pirelli, Italy

Size (h x w), Language

12.5 x 9.5", Italian

Designer Lora Lamm uses a combination of photo and illustration in this advertisement to place strong emphasis on Pirelli’s rubber “Mountain Soles - under the stars, strong and comfortable on snow and rocks - made in collaboration with experts”. Pirelli was known for commissioning many innovative designers, each with their own style, in their advertising and communications in post-war Milan.