Title, Year

Pirelli Pneumatici Per Bicyclette, 1960

Designer

Lora Lamm (b. 1928)

Client

Pirelli, Italy

Size (h x w), Language

12.5 x 9.5", Italian

Advertisement “Tires for Bicycles” portrays the tire company as an indispensable part of the chic, young, Italian lifestyle of the 1960’s. Similar to her other ads, designer Lora Lamm’s whimsical illustrations appeal to a female audience. Pirelli was known for commissioning many innovative designers, each with their own style, in their advertising and communications in post-war Milan.