Title, Year

Pirelli Per Lo Scooter, 1959


Lora Lamm (b. 1928)


Pirelli, Italy

Size (h x w), Language

12.5 x 9.5", Italian

Advertisement “Pirelli for the scooter” portrays the tire company as an indispensable part of the chic, young, Italian lifestyle of the 1960’s. Noteworthy Swiss-born designer Lora Lamm uses illustration to suggest a carefree and lively attitude. Pirelli was known for commissioning many innovative designers, each with their own style, in their advertising and communications in post-war Milan.