Title, Year

Pirelli Borse Per Acqua Calda, 1960

Designer

Lora Lamm (b. 1928)

Client

Pirelli, Italy

Size (h x w), Language

12.5 x 9.5", Italian

Advertisement “Hot Water Bags” shows Pirelli as an essential component of everyday life. Noteworthy Swiss-born designer Lora Lamm uses illustration to communicate the calming and comforting nature of the hot water bottles made of Pirelli rubber. Pirelli was known for commissioning many innovative designers, each with their own style, in their advertising and communications in post-war Milan.