Title, Year
Pirelli Piu Chilometri, 1959
Designer
Alan Fletcher (1931-2006)
Client
Pirelli, Italy
Size (h x w), Language
12.5 x 9.5" (31.75 x 24.13 cm), Italian
One of the most influential figures in post-war British graphic design, Alan Fletcher had a brief stint in Milan where he worked for Pirelli and created this witty, playful ad titled: “piu chilometri” or “more kilometers” - one of the many benefits of owning Pirelli tires. Fletcher returned to London in 1959 with Pirelli as a client and in 1962 opened Fletcher/Forbes/Gill.
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c.1963, Carl Bernard Graf
Pirelli KM
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Campo Grafico No. 4
April 1935, Battista Pallavera, Paul Renner (Photo)
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