Title, Year

Pirelli Piu Chilometri, 1959


Alan Fletcher (1931-2006)


Pirelli, Italy

Size (h x w), Language

12.5 x 9.5", Italian

One of the most influential figures in post-war British graphic design, Alan Fletcher had a brief stint in Milan where he worked for Pirelli and created this witty, playful ad titled: “piu chilometri” or “more kilometers” - one of the many benefits of owning Pirelli tires. Fletcher returned to London in 1959 with Pirelli as a client and in 1962 opened Fletcher/Forbes/Gill.