Title, Year

Butt Welded Mechanical Steel Tubing, c.1943

Designer

Ladislav Sutnar (1897-1976)

Client

Pittsburgh Tube Company, Pittsburgh, PA, USA

Size (h x w), Pages, Language

11 x 8.5", 8, English

Cover displays product name and photograph to quickly identify the catalog’s content - advantages, specifications and fabrication services of Pittsburgh tubing. The inside spread or “visual unit” of two facing pages is designed to provide an unobstructed view of information. As art director for Sweet’s Catalog Service (1941-60) and a freelance consultant, Sutnar and his team designed numerous industrial catalogs and pioneered the way for clear and concise information design.