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Title, Year

RCA Electron Tubes, c.1943

Designer

Ladislav Sutnar (1897-1976)

Client

Radio Corporation of America, Camden, New Jersey, USA

Size (h x w), Pages, Language

11 x 8.5" (27.94 x 21.59 cm), folded once, double-sided, English

Description

Cover design uses the company name with a detailed image of an electron tube as “identifiers” to introduce the catalog’s content. The inside spread or “visual unit” of two facing pages is designed to provide an unobstructed view of information. As art director for Sweet’s Catalog Service (1941-60) and a freelance consultant, Sutnar and his team designed numerous industrial catalogs and pioneered the way for clear and concise information design.