Title, Year

Design for Die Casting, 1945

Designer

Ladislav Sutnar (1897-1976)

Client

The New Jersey Zinc Company, New York, NY, USA

Size (h x w), Pages, Language

11 x 8.5", 8, English

Catalog explains the process of design for die casting through photos, illustrations and accompanying text. The inside spread or “visual unit” of two facing pages is designed to provide an unobstructed view of information. As art director for Sweet’s Catalog Service (1941-60) and a freelance consultant, Sutnar and his team designed numerous industrial catalogs and pioneered the way for clear and concise information design.