Title, Year
Designer
Size (h x w), Pages, Language
11 x 8.5" (27.94 x 21.59 cm), folded once, double-sided, English
Cover displays company name and three insulation forms to quickly identify the catalog’s content. The triangle shape helps direct your eye to the description at the bottom. As art director for Sweet’s Catalog Service (1941-60) and a freelance consultant, Sutnar and his team designed numerous industrial catalogs and pioneered the way for clear and concise information design.