Title, Year

Celotex Insulation, c.1943

Designer

Ladislav Sutnar (1897-1976)

Size (h x w), Pages, Language

11 x 8.5", folded once, double-sided, English

Cover displays company name and three insulation forms to quickly identify the catalog’s content. The triangle shape helps direct your eye to the description at the bottom. As art director for Sweet’s Catalog Service (1941-60) and a freelance consultant, Sutnar and his team designed numerous industrial catalogs and pioneered the way for clear and concise information design.