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Trademarks/USA
Trademarks/USA
Trademarks/USA
Trademarks/USA
Trademarks/USA

Title, Year

Trademarks/USA, 1968

Publisher, Size (h x w)

Society of Typographic Arts, Chicago, USA, 8.5 x 8.75", English

Uncommon. Under the auspices of the Society of Typographic Arts, Trademarks/USA was the first national retrospective exhibition (April 22, 1964 – National Design Center, Marina City, Chicago) to showcase 193 of the best American trademarks, symbols and logotypes designed between 1945–63.

14 entries (Paul Rand, Saul Bass, Lester Beall, Morton Goldsholl, George Neslon, Arthur Paul, William Golden and more) are presented individually on folded sheets (4 sides) with multiple images and text per sheet. The remaining entries are presented four-up (single-sided) with an additional 56 page booklet including trademarks entered but not chosen for the exhibition. Printed black and white with more than 850 total logos, introduction text and exhibition images and an article titled The Trademark: A Graphic Summation of Individuality by Lester Beall. A lovely snapshot of "modern" American trademark design!

A very good publishers slipcase including light wear and splits at the corners. Contents are fine (with the exception of 1 or 2 sheets), clean and bright.

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