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NeXT Logo – The Signs of the Next Generation of Computers for Education

Title, Year

NeXT Logo – The Signs of the Next Generation of Computers for Education , Spring, 1986

Designer

Paul Rand (1914–1996)

Author

Paul Rand

Publisher, Size (h x w)

Paul Rand, Weston Connecticut, USA, 12 x 8.5", 20 pp., English

A logo takes on meaning, only if over a period of time it is linked to some product or service of a particular organization. What is needed is finding a meaningful device, some idea that reinforces the memorability of the company name.

This presentation booklet is Rand's attempt to present and discusses his logic for the new, NeXT logo with topics including: possible typefaces, letter variations, the cube concept, color arrangement and more. Meticulously designed and authored by Rand. For images: Paul Rand, American Modernist

A near fine perfect-bound booklet with light wear to the edges and a hint of soiling to the back white cover. Interior bright and clean.

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