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die neue Graphik
die neue Graphik
die neue Graphik
die neue Graphik
die neue Graphik
die neue Graphik
die neue Graphik
die neue Graphik

Title, Year

die neue Graphik
the new graphic art, le nouvel art graphique, 1959

Designer

Karl Gerstner (b. 1930)

Author

Karl Gerstner, Markus Kutter

Publisher, Size (h x w)

Arthur Niggli, Teufen AR, Switzerland, 9.25 x 9", 248 pp., English / French / German

Rare. An important, extensive survey (first of its kind) of international, modern graphic design (commercial art) from its' origins until the late 1950's, published shortly after the founding of the Gertner + Kutter agency. Its origins, its evolution, its peculiarities, its task, its problems, its manifestations and its future prospects, compiled with commentary by Gerstner + Kutter.

Beautifully designed using a three column grid with 432 illustrations and 12 in full color including sections on: trademarks, advertising, packaging, book jackets, posters and more. Highly recommended!

A nearly fine hardcover and slipcase with light tears to the cloth spine. Wonderful copy!

Sorry this item is sold