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die neue Graphik
die neue Graphik
die neue Graphik
die neue Graphik
die neue Graphik
die neue Graphik
die neue Graphik
die neue Graphik

Title, Year

die neue Graphik
the new graphic art, le nouvel art graphique, 1959

Designer

Karl Gerstner (b. 1930)

Author

Karl Gerstner, Markus Kutter

Publisher, Size (h x w)

Arthur Niggli, Teufen AR, Switzerland, 9.25 x 9", 248 pp., English / French / German

Rare. An important, extensive survey (the first of its kind) of international, modern graphic design (commercial art) from its' origins until the late 1950's, published shortly after the founding of the Gertner + Kutter agency. Its origins, its evolution, its peculiarities, its task, its problems, its manifestations and its future prospects, compiles with commentary by Gerstner + Kutter. Beautifully designed (on a three column grid) and written by Karl Gerstner and Markus Kutter. 432 illustrations with 12 in full color including sections on: trademarks, advertising, packaging, book jackets, posters and more. Highly recommended! Printed in Switzerland.

A near fine hardcover with a 4" vertical split (common for this title) to the cloth binding. Includes an uncommon slipcase with a 3" split to the top, smaller split to the bottom and mild wear to the corners. Interior is bright, clean and tight with small booksellers label on rear paste-down. A lovely copy!

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