sold
The IBM logo, Its Use in Contemporary Identification
The IBM logo, Its Use in Contemporary Identification
The IBM logo, Its Use in Contemporary Identification

Title, Year

The IBM logo, Its Use in Contemporary Identification, c.1996

Designer

Paul Rand (1914–1996)

Author

Paul Rand

Publisher, Size (h x w)

International Business Machines Corporation, Armonk, New York, USA, 11 x 8.75", 32 pp., English

Quality deals with the judicious weighing of relationships, with balance, contrast, harmony, juxtaposition, between formal and functional elements.

Meticulously designed and authored by Rand with text/sections pertaining to: The IBM look and the IBM logo, Logotypes/Trademarks, 8 line versus 13 line logo, Excessive use of the logo, Mixing logo and typeset IBM, Typeset IBM instead of logo, No reference to IBM, Size of logo, Rearrangement of type elements, The animated logo and A word about Quality. For images: Paul Rand, American Modernist

A near fine perfect-bound booklet with light edge wear and a hint of soiling to the covers. Interior bright and clean.

Sorry this item is sold