Title, Year
Package Design
The Force of Visual Selling,
1953
Designer
Ladislav Sutnar (1897–1976)
Author
Ladislav Sutnar
Publisher, Size (h x w)
Arts, Inc., New York, USA, 9.25 x 12.25" (23.5 x 31.12 cm), 128 pp., English
Design and authored (as well as some photographs) by Sutnar, this book evaluates the visual aspects of packaging examining a wide range of packaging types including "from package to dining table", "packaged products for household use", "elegance sealed in bottles" and "beauty enclosed in packages." 545 illustrations in black/white with examples by: Lester Beall, Saul Bass, Donald Deskey, Raymond Loewry, Hiroshi Ohchi, Paul Rand, Ladislav Sutnar and many more.
A near fine hardcover book with a very good, uncommon dust jacket including a some paper loss near the corner with small chips and tears near the edges.
$175.00 USD
Display documents mid-20th century, modern graphic design history through a curated collection, feature articles and bookstore.
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