Publisher, Size (h x w)
ABC Verlag, Zurich, Switzerland, 10 x 10.25", 184 pp., English / French / German
The first, comprehensive look at contemporary (1964) publicity in Switzerland as it relates to the Federal Government (Railways, Post, Telephone, Exhibition, Industrial Fair, Transport Museum, Tourist Office, Red Cross, Lottery, Motor Show, Swissair, etc.). Profusely illustrated with more than 375 b/w (some color) examples of Swiss modern typography including stationary, posters, booklets, brochures and more. Part of the important ABC Verlag series with project summaries and Designer credits. A fantastic representation of the unmistakable, distinctive Swiss style.
A very good glazed red hardcover with bumps and small chips to the corners and spine. Interior pages are bright and clean w/ a light bend to the top right-hand corners throughout.