Title, Year
Modern Art In Advertising
Designs for Container Corporation of America,
1946
Designer
Paul Rand (1914–1996)
Editor
Egbert Jacobsen
Publisher, Size (h x w)
Paul Theobald, Chicago, USA, 12.25 x 9.25" (31.12 x 23.5 cm), 120 pp., English
A catalog of designs for Container Corporation of America with introductions by Daniel Catton Rich and Walter P. Paepcke and a forward by the editor. Profusely illustrated with 89 plates, 39 in color showcasing 44 artists/designers (Herbert Bayer, Jean Carlu, A.M. Cassandre, Gyorgy Kepes, Matthew Leibowitz, Leo Lionni, Herbert Matter, Paul Rand, Xanti Schawinsky and more), each with a brief biographical sketch and portrait. Bound in full cloth. Jacket, cover and typography by Paul Rand.
A fine book with a near fine dustjacket with light soiling and a small chip on the back and top corners. A small, ex-owners name in marker on the front free-endpaper. A remarkably preserved original Paul Rand designed jacket.
$85.00 USD
Display documents mid-20th century, modern graphic design history through a curated collection, feature articles and bookstore.
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