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The CI: Mazda Corporate Identification System
The CI: Mazda Corporate Identification System
The CI: Mazda Corporate Identification System
The CI: Mazda Corporate Identification System
The CI: Mazda Corporate Identification System
The CI: Mazda Corporate Identification System
The CI: Mazda Corporate Identification System
The CI: Mazda Corporate Identification System

Title, Year

The CI: Mazda Corporate Identification System, 1976, No. 1, June 29

Publisher, Size (h x w)

Orion Books, Tokyo, Japan, 11.25 x 8.25", 152 pp., Japanese

Uncommon. A thorough examination of the Mazda corporate identity profusely illustrated in four chapters covering: multiple word marks and symbols (including a foldout displaying it's evolution from 1934–1975), typography, signage, packaging, vehicle identification, stationery system, color, apparel, advertising, marketing collateral and more. Additionally, all visuals are supported with summary and in-depth text and case studies (Japanese text only) on the history of Mazda and it's marketing/communications efforts throughout the years.

A very good softcover with mild wear to the covers, enclosed in a thin paper slip case (open on both ends) with light handling.

Sorry this item is sold