Title, Year
Design and Paper, No. 13
Controlled Visual Flow,
1943
Designer
Ladislav Sutnar (1897–1976)
Publisher, Size (h x w)
Marquardt & Company, New York, USA, 7.75 x 4.75" (19.68 x 12.07 cm), 16 pp., English
"Good design implies control of visual flow. Such control may be accomplished by simplification and coordination of design factors for the most efficient and continuous transmission of information." This stapled booklet, illustrates Sutnars' information design techniques re: capturing the readers attention and guiding it through the design. Sections include: Importance of Upper Right Corner, Starts and Stops, Importance of Empty Space, Visual Dominance, Visual Interest, Coordination of Parts and Integration. Spectacular!
A rare, uncirculated (fine) original 1943 booklet designed by Sutnar.
Sorry this item is sold
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